Friday, September 11, 2009

Fashion Week Begins

Fashion Week Spring/Summer 2010 kicked off yesterday in New York City with houses like BCBG, L.A.M.B., Monique Lhuillier and Vena Cava keeping to their guns and doing what they do best with little tweaks here and there.

At BCBG Max Azria, party dress for the fun young early 20s girl was all over the runways. With bold floral prints and draped jersey in bright fun colors, it was no wonder that the front row was filled with up an coming "party all night" kind of girls such as Solange Knowles and Amanda Bynes.

Max Azria did a good job at taking last season extreme fashion pieces and transforming their concepts into ready-to-where for his target market. Hints of Jil Sanders strong geometric piping from last season made their way into Azria's more geometrical designs.

Overall this was a crowd appeasing line, nothing pushing the envelope too much, which is to be expected from a heavily based retail line.

all photos provided by: Marcio Madeira for

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